This privacy policy (together with our Terms and Conditions) sets out the basis on which any personal data we collect from you, or that you provide to us when you use this website, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting any Advance Tapes websites you are accepting and consenting to the practices described in this policy. We may change this policy from time to time by updating this page. Please check back from time to time to see any updates or changes to our privacy policy.  

What we collect

We may collect and process the following data about you:

• Information you give us. You may give us information about you by filling in forms on Advance Tapes websites or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you fill in a contact form on our websites, subscribe to our newsletter, participate in discussion on social media platforms linked to our websites, enter a competition, promotion or survey or carry out any other activity and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, and any other information you provide.
• Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:
  • technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information, and methods used to browse away from the page and any phone number used to call our customer service number.

What we do with the information we gather

We use information held about you in the following ways:

• Information you give to us. We will use this information:
  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • to periodically send you promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. You can opt out of receiving any communication we send you relating to this at any time;
  • to notify you about changes to our service;
  • to ensure that content from our site is presented in the most effective manner for you and for your computer.

• Information we collect about you. We will use this information:
  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • as part of our efforts to keep our site safe and secure;

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiary, Advance Tapes France S.A.S. We may share your information with selected third parties such as analytics and search engine providers that assist us in the improvement and optimisation of our site.    

How we protect your details

All information you provide to us is stored on our secure servers held in England and in France only. We take appropriate technical measures to protect your personal information including making a regular backup of our system and data. We have measures in place to make sure any personal information we collect is secure. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at marketing@advancetapes.com You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to the contact details and address below. If you believe that any information we are holding about you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect. Contact Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to: Mrs Kerrie Robinson Finance Department Advance Tapes International Ltd Westmoreland Avenue Thurmaston LE4 8PH England

Information about our use of cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. We use a small number of cookies on our site but they do not collect any personal information about you, we have detailed below the Cookies set and what these do. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit http://www.allaboutcookies.org. We use a web analytics tool to analyse site usage, how our users arrive at our site, what they do on the site, what browser they are using and on what operating system etc. However, this analytics data, collected via a JavaScript tag in the pages of our site, is not tied to personally identifiable information. Below describe the cookies we use on this site and what we use them for. Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete Advance Tapes cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.).

PHP “Session” Cookies

One of the cookies we use is essential for parts of the site to operate. You may delete and block all cookies from this site, but parts of the site may then not work. More information on session cookies and what they are used for at: http://www.allaboutcookies.org/cookies/session-cookies-used-for.html

Persistent Cookies for Site Analytics and Performance

Google Analytics (_utma, _utmb, _utmc, _utmz)

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. You can find out more about Google’s position on privacy as regards its analytics service at http://www.google.co.uk/intl/en/analytics/privacyoverview.html To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.